15 Minutes with Vernetta
Vernetta R. Freeney
Award Winning Fusion Tour Creator
Now With Nicole: What is your advice to someone who is an introvert that is uncomfortable with traditional forms of networking? How would you encourage them to navigate the world of entrepreneurship?
Vernetta R. Freeney: People are told to put themselves out there. I am not against putting yourself out there, but I’m for putting yourself out there strategically. If you are an introvert, you have to figure out what makes you comfortable, and that is how you put yourself out there.
Now With Nicole: What do you believe there is a difference between networking and connecting? If so, what do you think is the difference?
Vernetta R. Freeney: Networking is more of a give and take. I will give something to you in return for something else. So, in my opinion, networking is more of a short-term relationship. Once you get what you get, you are through with that person. Connecting is where you are building an establishing a relationship where you and that person are going to support each other’s businesses in a way where you are sending referrals. If you need to call someone and work something out of your head, you are there for them. You are building that business relationship where you are helping to sustain not only your business but someone else’s in the process.
Join Vernetta and Nicole for the Now With Nicole Summer Fit Finances Google Hangout:
July 22, 2014
7 pm-8 pm CST
Now With Nicole: I know that you do a lot of this forming of intimate connections with your Fusion Tour, what was your “aha moment” that birthed the Fusion Tour?
Vernetta R. Freeney: I was going to networking events four to six times a week. Every invitation I received, I would go if I could go. I realized how expensive it was when I sat down to do my taxes at the end of 2012 and saw how much money I spent on food and all of these other expenses to go to free networking events and not getting anything in return. [One day] I was reading Wicked Success Is Inside Every Woman. I met the author at an Embracing Women in Leadership Conference with Stephanie Graham in 2011. It wasn’t until April 2012 when I actually read the book. In the very last chapter, she was describing how she got all of her friends together and they started helping one another. They didn’t know anybody but her. She was the common thread between all of the relationships, but because of her all of these relationships bloomed. Collaborations were made, new friendships were made, partnerships were made, and I said, “Hey, if I can do that for other women, I can help myself get consulting clients and I can help other women get clients for what they need in their business.” That’s how Fusion was formed. I invited ladies I wanted to connect with, and then it just kind of bloomed into a tour where now we have been in nine major U.S. Cities, and we are gearing up for another Tour in 2015. It took off because other women were craving the opportunity to just talk; to talk about business; to let someone else know, “I am frustrated. What can I do?”
If you are a female entrepreneur looking to enhance your life and business through building lasting connections, you can catch Vernetta at a special Fusion Houston 2014 Summer Stop from 9 am to 12 pm on August 16, 2014. For more information and to connect with Vernetta, you may find her on the web at VernettaRFreeney.com.